Skip to Content

Mark Amin

Mark Amin is the founder and CEO of Sobini Films. His recent producing credits include Universal’s JT LEROY starring Kristen Stewart and Laura Dern, Sony Pictures Classics’ MILES AHEAD starring Don Cheadle and Ewan McGregor, IFC Films’ GOOD KILL starring Ethan Hawke.
In addition to his work at Sobini, Amin served as Vice Chairman of Lionsgate Entertainment. During Amin’s nine year term, Lionsgate produced and distributed such critically acclaimed films as MONSTER’S BALL, which earned Halle Barry an Academy Award for Best Actress, and CRASH, which won the Academy Award for Best Picture.
Prior to his work with Lionsgate and Sobini, Amin founded Trimark Holdings, Inc. and served as the company’s Chairman and Chief Executive Officer until the company merged with Lionsgate. Amin’s credits from his time at Trimark include the critically acclaimed EVE’S BAYOU starring Samuel Jackson, the Emmy Award winning THE SIMPLE LIFE OF NOAH DEARBORN starring Sidney Poitier, and FRIDA, distributed by Miramax Films, which garnered six Academy Award nominations.

Cami Winikoff

As President and co-founder of Sobini Films, Cami Winikoff has shepherded a diverse range of features and franchises since the company’s origin in 2001. Her credits include JT LEROY starring Kristen Stewart and Laura Dern, MILES AHEAD starring Don Cheadle; the new-age classic, PEACEFUL WARRIOR, starring Nick Nolte, in which Cami orchestrated an impressive second theatrical release; HBO’s contemporary American Girl film CHRISSA STAND STRONG, which was honored with the 2009 Gold Award from National Parenting Publications; THE PRINCE AND ME, starring Julia Stiles for Paramount Studios, which has spawned two successful sequels; and the fast-paced racing film STREETS OF LEGEND which was nominated for Grand Jury Prize, and won the Cinematography Award, at the 2003 Sundance Film Festival.

As Chief Operating Officer for Trimark Pictures, Winikoff oversaw all of the company’s finance and operations, business and legal affairs, theatrical distribution, home entertainment, international and television distribution, and headed the production of over seventy-five films. Winikoff’s production credits while at Trimark include Kasi Lemmon’s award winning directorial debut, EVE’S BAYOU starring Samuel L. Jackson; FRIDA starring Selma Hayek; KICK AND SCREAMING, Noah Baumbach’s cult classic debut; and Mira Nair’s KAMA SUTRA. On the genre side of the company, she was at the helm of numerous films, many of which became lucrative franchises, including the notorious LEPRECHAUN films. Winikoff capped her tenure at Trimark as a key player in negotiating the merger with Lionsgate, which was the genesis of Lionsgate’s position as the most powerful independent company in the film industry. Following the merger, Winikoff served as Executive Vice President, where she was at the forefront of building Lionsgate’s executive team and facilitating its profitable business plan.

Joanna Popper

Joanna Popper is AI Production and Innovation Advisor at Sobini Films, working at the intersection of film, storytelling, AI and emerging technology. As an award-winning executive producer, her credits include FINDING PANDORA X, winner of the Venice Gold Lion for Best VR and the SXSW Audience Award, and BREONNA’S GARDEN, which premiered at Tribeca and SXSW and won multiple impact awards. As co-founder of Satire AI, she produced 30 AI-powered short films honored with 20 international awards.

Previously, Popper served as Chief Metaverse Officer at Creative Artists Agency (CAA), leading strategic initiatives across AI and spatial computing; headed HP’s emerging technology/XR division; served as VP of Marketing at NBCUniversal; and advised or served on the boards of AGBO (the Russo Brothers), Metaphysic AI (acquired by DNEG), and Unity Software. She is CEO of Laurel Beach, an AI and media consultancy, and serves on the board of the Producers Guild of America and the Television Academy’s Emerging Media Peer Group Executive Committee. She is recognized in the XR Hall of Fame.